If you are starting out as a coach, you should focus on several factors. The main ones, however, include the number of clients and overall results. If you don't have almost any clients after a few months, you are most likely doing something wrong. The same applies if you have clients, but their results are zero. In such a case, they will leave you sooner or later.
We live in the 21st century
You certainly know what century you live in, and your marketing, or overall promotion, should reflect that. If you think clients will hear about you the moment you decide to become a coach, you are mistaken. You need to let your surroundings know that you are involved in this field, because otherwise, no one will notice you. It won't matter whether you are an excellent coach or not; without promotion, you simply won't be able to find new clients, not counting friends in your immediate vicinity.
First of all, it's good to focus on your own website. Today, there are several ways to set one up without it costing you your entire financial capital. You can set up a website for just a few crowns a month and manage it yourself. It will depend on your financial budget. However, it's good to set aside a certain amount of money for the promotion itself, because only that can earn you money in the form of new clients.
Instagram and Facebook
Instagram is one of the most effective social networks today. Especially in this case, when it comes to fitness. This is where you have the opportunity to gain new clients even without investing financial resources in advertising. As for Facebook, here you will have to look for clients through paid advertising. Over time, your fan base will grow. This is basic promotion that you should undoubtedly start with. This also applies to the content, which is important for your website. Try to help your clients and readers with how they should start exercising, what they should eat, etc. This increases the chance of visitors who can become clients.